As a part of feedback, we decided to host a focus group so that we could get direct feedback from the target audience. From this we learned that the target audience understood the themes of the film. We asked questions such as do you feel more informed about help that is available? 3/3 said yes and could identify that they felt they had leaned more about Sheffield services.
We also asked did they know the big issue was sold to help homeless people. 2/3 said no and that they felt this was a positive service and they would buy The big issue to help out the homeless.
From this we concluded that our film is fit for purpose as it informs and educates people about the Ising issue of homelessness in Sheffield.
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